Seng Yew is an experienced consumer market research professional who has partnered with leading multinational corporations across diverse industries, including technology (Tencent, Grab), telecommunications (Digi, U Mobile), energy (PETRONAS, Gentari), FMCG (Kao, Unilever), and F&B (Heineken, McDonald’s). With expertise in brand health tracking, campaign evaluation, and consumer behaviour analysis, Seng Yew delivers actionable insights that drive strategic decisions. His ability to navigate complex market dynamics while tailoring solutions to each industry’s needs has earned him a trusted reputation among global brands.